The game has changed for marketing Real Estate. ...And, it's even changed again since 2007. Rather than just pictures or 360 degree virtual tours, whenever you list something for sale on the Internet, you have to humanize the experience for potential buyers to make what you are selling seem more accessible, meaningful and attractive. A voice narration can add that personal touch and also make selling homes online even easier. The bigger the purchase, the more personable and authentic the sales approach needs to be.
There are three unique video formats that that make progressive Real Estate Agents, successful agents:
- Professionally Narrated Video Tours Using a voice narration when showing a property online adds another dimension to how a prospective buyer identifies with what could be their future home. For higher-end properties, it's even more important to have an online "walk through" video, usually by the listing Agent or an 'on-camera' video spokesperson. An online "walk through" video creates an experience rather then just an impression when presenting and showcasing a property online. Whether it's a "Ken Burns" style video, or a professionally shot and edited "walk through" style video production, a professionally narrated video tour will elicit a stronger emotional response, translating into more touring prospects.
- Area Video Tours Area video Tours are about neighborhoods, cities and the locales around the property listing. Their value lies in the fact that when people are moving to an area, they are interested in what the town, city or suburb has to offer. These types of videos are created by filming real people around the area, as they talk about their business or their community.
- Agent Profile Videos Today, Real Estate Agents MUST establish an emotional connection the first time a potential buyer sees their profile online. Video gives Agents the opportunity for potential buyers to meet them instantly. Stand out, establish your brand identity, and expand your business potential with the power of video.
Call us today to humanize the experience for potential buyers and make what you are selling seem more accessible, meaningful and attractive.
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Date Added
October 15th, 2009
Description
FACILITY VIDEO TOUR - (last 6 of 12)
Produced for the New England School of Communications, these 6 of 12 videos are currently being displayed on multiple 'Apple TV' flat screens throughout the NESCom facility as visual aids for facility tours, open houses, as well as 'online' facility tours. -
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